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The ROI of Staging
Professional staging costs $1,500–5,000 for a median-priced home. The NATIONAL Association of Realtors reports staged homes receive offers 73% faster and frequently at 1–5% above comparable unstaged homes. On a $400,000 home, even a 1% premium equals $4,000 — a strong return on a $2,000 staging investment.
The Highest-ROI Rooms
Living room: The first room most buyers evaluate. Clear clutter, arrange furniture to show square footage, add a large mirror to open the space. Neutral throw pillows and a fresh area rug can transform a tired room for under $300.
Primary bedroom: Stage it as a hotel retreat. White or neutral bedding, matching nightstands, no personal photos. Remove at least 50% of items from closets to make them appear larger.
Kitchen: Clear all countertops. Add a bowl of fresh lemons or a small plant. Clean appliances until they shine. Replace any cabinet hardware that is dated — a $150 upgrade with high visual impact.
What Doesn't Matter as Much as People Think
New flooring: unless the current flooring is truly objectionable (stained carpet, cracked tiles), buyers prefer a price reduction to new flooring they didn't choose. Paint: a fresh neutral coat on scuffed walls matters; a complete repaint of a well-maintained home does not.
The Outside: Curb Appeal Decides the Showing
Forty percent of buyers say they've driven past a home and decided not to tour based on exterior appearance alone. Power wash the driveway and walkway, paint the front door, plant seasonal flowers, and clean the gutters. Budget $200–500 for this — it's the highest-ROI investment you can make before listing.
