Most real estate content on the internet is written to generate leads for agents, lenders, or investors — not to genuinely educate the consumer reading it. Headlines are designed to capture search traffic, not answer real questions. Guides steer readers toward one option because that option pays a referral fee.
We exist to be different. Our guides present the full landscape of options — including options that are not in anyone's financial interest to explain. Our market data is sourced and cited. Our writers are identified, not anonymous, and accountable for what they publish.
We sustain the site through clearly labeled advertising and sponsored content. We do not earn referral fees from agents, lenders, or investors for content we publish editorially.
Every statistic and data point includes its source. If we cannot attribute a claim to a credible primary or secondary source, we do not publish it.
Advertising and sponsored content are clearly marked. Editorial articles are never written to favor an advertiser. Advertisers do not influence editorial coverage.
Every article has a named author. We do not publish anonymous bylines for substantive guide content. Authors are accountable for what they write.
When we get something wrong, we correct it promptly and transparently. Corrections are noted at the top of the relevant article. Email editorial@intelligenthomebuying.com to flag an error.
We report current conditions and data-informed analysis. We do not publish price predictions or "now is the time to buy/sell" guidance framed as certainties.
If any contributor has a material interest in a topic they're covering — personal investment, business relationship, or other conflict — it is disclosed at the top of the article.
Sarah has covered residential real estate markets for over a decade, with a focus on buyer and seller education. She holds a degree in economics from UC Davis and previously wrote for HousingWire and Inman News.
Marcus spent eight years as a licensed mortgage originator before moving to financial journalism. He specializes in translating complex lending concepts into plain language for everyday consumers.
Dana focuses on the seller side of real estate transactions — pricing strategy, negotiation, and the growing landscape of alternative sale options. Based in Atlanta, she covers national trends with a Southeast lens.