South Carolina Market Overview
South Carolina is one of the Southeast's rising stars. Charleston is a world-class city and consistently ranks at the top of quality-of-life surveys. Greenville has emerged as a manufacturing and tech hub with BMW, Michelin, and a growing innovation economy. The state offers favorable taxes and a lower cost of living than comparable coastal alternatives.
Greenville is the value play — rapidly appreciating, great lifestyle, and 45 minutes from the mountains. Charleston's Mount Pleasant suburbs offer family-friendly alternatives to peninsula prices.
Charleston properties have global visibility — luxury market buyers come from across the US and internationally. Greenville sellers have strong local corporate relocation demand.
Top Cities in South Carolina
| City | Median Price | YoY Change | Days on Market | Price/Sqft |
|---|---|---|---|---|
| Charleston | $498K | +4.8% | 24d | $288 |
| Columbia | $258K | +3.8% | 28d | $148 |
| Greenville | $328K | +5.2% | 22d | $188 |
| Myrtle Beach | $298K | +3.4% | 34d | $168 |
Market Health Indicators
Buyer Demographics
Affordability Calculator — South Carolina
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