Florida Market Overview
Florida's market has normalized after the pandemic frenzy, with inventory finally recovering toward healthy levels. The state remains a top relocation destination driven by no income tax, warm weather, and a diversifying economy. Insurance costs have become a significant factor — especially in South Florida and coastal areas — and are increasingly affecting buyer psychology and lending calculations. The inland markets (Orlando, Lakeland, Ocala) offer better value and lower insurance exposure than the coasts.
Insurance is the hidden wildcard. Get insurance quotes before making offers — rates in South Florida and coastal areas can add $4,000–$12,000/year to your costs. Inland markets are more insurable and better value.
Insurance concerns are creating headwinds in coastal markets. Be prepared for buyers to negotiate based on insurance quotes. Disclose flood zone status proactively and price to account for buyer insurance costs.
Top Cities in Florida
| City | Median Price | YoY Change | Days on Market | Price/Sqft |
|---|---|---|---|---|
| Miami | $618K | +3.8% | 38d | $418 |
| Tampa | $398K | +3.2% | 31d | $238 |
| Orlando | $378K | +4.1% | 28d | $218 |
| Jacksonville | $318K | +2.8% | 38d | $178 |
| Naples | $848K | +1.8% | 52d | $488 |
Market Health Indicators
Buyer Demographics
Affordability Calculator — Florida
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